Make Your Own Rules
You can change your mind anytime, about anything. You don’t have to do the same things in 2014 that you did in 2013. Take stock of what worked, what didn’t and clear the table.
Give yourself permission to write a different book, in a different genre. Just try it! If you’re a genre fiction author, write a nonfiction fiction book this year. If you are a Romance writer and think you have the chops for a Horror serial, have at it!
Remember when Stephen King was forced to write under a pseudonym because his publisher couldn’t handle him writing more than one book per year? You’re indie. Be prolific. Make your own rules.
Don’t Succumb to Self-Doubt Because Other Authors Don’t Matter
Their covers are better.
Their writing is better.
Their audience is bigger.
They started where you are. Eventually, you will have great covers. Your writing will improve with each book and by this time next year, your audience will be much bigger. This is the year more people will be reading and enjoying your books. Your Author Success is imminent.
Don’t Be A Spam-Author
Stop spamming your book everywhere.
Stop posting your links on other author’s Facebook fan pages.
Stop asking your Street Team to spam for you.
Stop sending spam DM on Twitter.
Indie authors that do these things are creating a sleazy salesman reputation for the rest of us. Each time you post something on social media make sure it adds value to someone else. The fact that you have a book today, tomorrow and the next day doesn’t add value to anyone. You’re teaching people to ignore what you say and it’s the opposite of what you do to build a following of readers.
Educate And Invest In Yourself
Do something each month for the next 12 months to make yourself a better writer, a better publisher and a better marketer. Take an online writing class or buy a craft book. Udemy offers some quality classes for writers and please read Stephen King’s On Writing or James Altucher’s Choose Yourself, if you haven’t already.
Find three great self-publishling blogs that you read each week to keep up on publishing trends and news.
Make a list of the author tasks you enjoy the least and see if some of them can be outsourced. If they’re taking up hours of your time each week and you don’t enjoy doing them, do the math. With the writing, comes the income. Are you sacrificing writing time each week? You have options. There are a variety of assistants, including me, who have the expertise to help you with just about anything.
Subscribe to a social media weekly newsletter, so you’ll know the changes and get the tips before anyone else, straight from the expert’s mouth.
Laura Roeder’s newsletter, The Dash is one I read and love.
Find The Influencers, Watch, Learn and Connect
Learn how to find influential people to help you. Writing is a solitary job. The business of writing is not. Use social media to find a mentor. Create a special mentor list of authors on Twitter you admire and watch how they conduct themselves. Learn how to pitch them as a guest poster, as a collaborator or a joint venture partner.
Send me an email if you have questions about anything regarding the writing, publishing and book marketing process. I’ve been there, done that and am currently wearing the t-shirt, but most of all, I really want to help!
Own 2014! You can do it!