As an indie author, you’ve taught yourself how to do countless things in order to publish and market what you know is a good book and if you’re not building your readership with Twitter you’re missing out on a huge opportunity.
When I ask authors why they don’t use Twitter they mention two things.
1) They don’t have time for it because it takes time away from their writing.
2) It doesn’t sell books.
My response is:
1)You can use Twitter to build a large audience that wants to hear from you in less than 20 minutes per day.
2) Twitter is an effective book marketing tool if you know how to use it correctly. It does help you sell books.
What I Do on Twitter
I follow and follow back people. I respond to people. I start conversations with new people. I add people to lists. I curate content and send out tweets. I unfollow people who don’t follow me back. I watch for trends on Twitter in the writing community. I search for and follow potential readers on Twitter using advanced search techniques. I research influencers and tweet to them. I track who is buying and tweeting about my books and chat with them. I use analytics to see which of my Twitter posts receives the best response and modify my tweets accordingly. In doing these things, I’ve created a targeted, responsive audience for my writing on Twitter. I’m a heavy user. I spend about 30-45 minutes a day on Twitter. That’s it. As an indie author, you can manage Twitter in about twenty minutes per day.
What Authors Do on Facebook
A lot of my indie author friends are pros with their Facebook marketing. They create events for book releases, do cover reveals, coordinate in-person events, run give-away contests and run street teams all with good response. Some of these Facebook authors don’t have Twitter accounts and they’re missing out on their fan base. Readers are tweeting about them and their books. How do I know? I checked. They’re missing tweets like this: Does anyone know when book three of Super Author is coming out? I just bought Super Author #1’s new book. Love it! It’s especially bad when they have a Twitter account but never log in to answer the readers that tweet to them.
Connections create fans. Connecting with readers on a personal level is an advantage of indie author book marketing and it shouldn’t be ignored. Why not create the same buzz for your writing on Twitter? You’re in this for the long-haul and I urge you to take advantage of the connections you can make on Twitter. Twitter is a rapidly growing social media network and you have the opportunity, whether you’re an aspiring author or a multi-book author, to make it work for you. Your mom, your school friends and work colleagues already know you write books on Facebook. If they were going to buy them they would have already. Why not open yourself up to a new group of people on Twitter? You might already have readers there. Go claim them and make connections.
If you’d like some help marketing your writing, Twitter, Tips for Writers is a FREE video series I created to help authors. You can sign up to watch the first video right now.